An Insider’s Tour of the Secret World of Residential Real Estate For
Agents, Sellers, and Buyers
Non-fiction
Date Published: May 2021
Publisher: Canterbury Books
OPEN HOUSE! New Book By Veteran Realtor Joey Sheehan
Takes Readers Behind the Scenes Of An Often Opaque Industry
Approximately two-thirds of Americans are involved in real estate
transactions. Yet there are few (if any) books that help people understand
this complex activity from the perspectives of all three types of parties
involved – agent, seller, and buyer. Stepping into the breach,
seasoned Realtor Joey Sheehan has written a unique work — OPEN HOUSE!
— filled with entertaining anecdotes and practical advice to ensure
that her readers’ next real estate transaction proceeds as smoothly as
possible.
“Residential real estate is a business like no other,” she
writes. “It’s not rational like other businesses because the
commodity being bought or sold is a home rather than a car or a
refrigerator, and everybody knows that a man’s home is his castle.
People get touchy about their castles — you can trust me on this
— in a way they don’t about anything else.” Sellers often
believe their homes are worth more than the market will bear. Buyers can
make unreasonable demands. The agents for both need to ably guide their
clients through a potentially volatile process with integrity and
professionalism. Sheehan’s insights and counsel help everyone work
together to benefit all.
The backbone of OPEN HOUSE! is Sheehan’s Twelve Laws of Real
Estate:
1: Selling and buying real property is a very touchy business.
2: Academics publish or perish; Realtors sell or perish.
3: The seller may propose, but it is the buyer who disposes.
4: At the beginning, in the middle, and at the end, it’s always about
price.
5: To get paid what you’re worth, insist on getting paid what
you’re worth.
6: To stay out of legal trouble, learn the facts, and disclose them.
7: The first offer is the best offer.
8: It’s not over until it’s over.
9: Time is of the essence.
10: If a party to a transaction doesn’t understand the sales contract
and something bad happens, watch out—especially if you’re the
agent working with the party that does understand it.
11: Never commoditize Realtors: there are the great, the good, the
middling, the incompetent, and the disastrous.
12: Engage a Realtor with superior skills, because up to and including the
settlement at which a property’s legal transfer of ownership occurs,
bizarre problems can surface.
Carefully considering the ramifications of each of the Twelve Laws, Sheehan
helps agents understand how they can provide the best service possible, grow
their businesses, and avoid unpleasant repercussions, ranging from frivolous
client complaints to serious lawsuits. For sellers, she explains how to
maximize the value of their homes and avoid the most common mistakes, such
as not decluttering and staging their homes in a way calculated to appeal to
prospects. For buyers, she provides extensive advice on how to find and
purchase their dream home, even in a competitive bidding war. And most
importantly, she helps everyone understand the terms of a real estate
contract, a document which is legally binding on all parties to a
transaction.
With her engaging writing style and flair for storytelling, Sheehan has
created the ultimate guide to residential real estate sales. As Robert M.
DeMarinis, a former vice president at Pfizer Pharmaceuticals, observes,
“OPEN HOUSE! delivers because it combines a smart
businesswoman’s memoir with an impish ride through her professional
world—not from the outside looking in but from the inside looking
out!” Anyone who is thinking about selling or buying a home or
who works in the residential real estate industry will profit from reading
this witty and informative book.
About the Author
Joey Sheehan, author of OPEN HOUSE!, is an award-winning real estate agent
with over thirty years of experience. She is affiliated with Berkshire
Hathaway HomeServices Fox & Roach, Realtors. After graduating with a BA
from the University of California at Berkeley, she obtained an MA from Johns
Hopkins University’s School of Advanced International Studies and a
PhD from Harvard University in Chinese intellectual history. Her first book,
which was about the prominent Chinese scholar Wang Guowei (1877-1927), was
published by Harvard University Press. She has written widely about both
China and residential real estate in a variety of journals, newsletters,
magazines, and newspapers. Learn more at www.joeysheehan.com.
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